Following the official announcement of its mega sponsorship deal with Manchester United, Nissin Foods (Asia) is unveiling an unprecedented brand new packaging of Nissin CUP NOODLES catered for its Singapore market.
Nissin, the pioneer of instant noodles with its founder inventing the world's first instant noodles, "Chicken Ramen,"" in 1958, is recently accelerating expansion in overseas to achieve 1 trillion yen sales. The new packaging reflects the newly revealed partnership with Manchester United (MU) who dedicates to be the best in the world. It also reflects Momofuku Ando, the founder's philosophy – "Food and sports are the wheels to drive health".
Director of Nissin Foods (Asia), Sadamichi Yamazaki, said – "Our aim is to reignite people's relationship between sports and instant noodles with our corporate philosophy of a 'Spirit of Challenge'. Through this new partnership with Manchester United, we are able to communicate this spirit to the world. Moreover, it is Nissin’s first step to realize brand communication which transcends language barriers.
Manchester United is popular in Singapore and attracts numerous Singapore fans. Nissin hopes that the collaborative campaign with Manchester United will push further growth.
In conjunction with the launch of the new packaging, Nissin will be holding a lucky draw contest from September 2014 till December 2014. Consumers can enter the contest by simply spending $5 worth of Nissin products, including a purchase of one (1) Nissin CUP NOODLES. Three (3) lucky winners will win a pair of tickets to the U.K. where they get to catch and experience an once-in-a-lifetime Manchester United match. Other prizes include Manchester United jerseys and soccer balls, autographed by the players of the Manchester United team, and limited edition MU x Nissin towels.
All Manchester United x Nissin CUP NOODLES are available in various supermarkets and convenience stores across the island from August 2014 onwards.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 136-year heritage they have won 62 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Official Website: www.manutd.com
About Nissin Foods Group
Nissin Foods Group is the inventor and pioneer of instant noodles, and Nissin Food Products Co. Ltd, the core company in Japan market, holds No.1 market share in Japan. Its founder, Momofuku Ando, invented the world's first instant noodles, "Chicken Ramen" in 1958. While instant noodles have their roots in Japan, instant noodles today have grown to become an ‘Earth Food’ which is consumed at a rate of over 100 billion servings throughout the globe. Following the invention of instant noodles, Mr. Ando developed the world's first cup-type instant noodles, "CUP NOODLES™" in 1971. CUP NOODLES™ are sold in over 80 countries in Asia as well as in the Americas, Europe, and other continents of the world.
Official Website: www.nissin.com
About Nissin Foods (Asia)
Nissin Foods (Asia) has its roots in Myojo Foods Company (Singapore) Private Limited. For decades, Nissin Foods (Asia) has been leading Singapore's instant noodle market. A wide range of products such as CUP NOODLES™ and 出前一丁 Chu Qian Yi Ding are enjoyed by local customers for generations. With its variety of CUP NOODLES™ flavours tailored to the local market, Nissin Foods (Asia) strives to bring joy and delicious noodles to Asia.
Official Website: www.nissinfoods.com.sg